Personally, I wanted a wearable mood board, to be a constant reminder, a snapshot of who I am, what I love and what I would still like to achieve. In my opinion, the act of selecting, buying (and paying for) the charms meant that I really had to think about what mattered to me most. The charms I selected were; a maypole, because Swedish Midsummer is one of my favourite times, a heart with a Starfish, I love the sea, the Eiffel Tower, because Paris is one of my favourite places & to remind me to brush up my French, a plane, to remind me to travel more & my trusty hamsa, (which Ive had for years), to protect me on my adventures. I still have a couple which I would like to get, namely a cat (I love my Russian Blue boy) and a car (because I'm finally planning to buy one).
Even if you don't want to actually buy a bracelet, why not go online and browse some charms and work out which would reflect who you are and where you want to be.